Year

2017

Info

Garnett & Partners is an award-winning architectural practice based in London. For their rebrand, I focussed on the plus symbol: a powerful icon of the various partnerships at the heart of their business. As a team that is greater than the sum of its parts, it represents the strength of their relationships with colleagues.

As a company whose mainstay is repeat business, it represents the bond between G&P and their clients; as a team that aims to create ‘timelessly contemporary’ work, it represents the link between past experience and a vision for the future; and as a creative architectural practice, it represents the union of style and function.

JM_Arrow
James_McNaught_G&P_2
James_McNaught_G&P_14
James_McNaught_G&P_6
James_McNaught_G&P_1

Symbol development

James_McNaught_G&P_7
James_McNaught_G&P_5
James_McNaught_G&P_3
James_McNaught_G&P_9
James_McNaught_G&P_11
James_McNaught_G&P_10
James_McNaught_G&P_4
James_McNaught_G&P_12
James_McNaught_G&P_13
More_Work

© 2018 James McNaught

jamesmcn@blueyonder.co.uk

+44 (0) 7977 501 490