Title
Blaze
Packaging
Role
Designer
Year
2017
Info
The Laserlight was the first product from London-based Blaze. Marketed as the safest bike light on the road, it aims to dramatically reduce cycling-related road accidents by projecting a powerful image of a bicycle six metres in front of cyclists, giving them a wider, stronger footprint on the road.
As part of a brand refresh, the packaging had to affirm its place as premium, but essential, cycling gear.