Blaze Laserlight – James McNaught

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Designer

Year

2017

Info

The Laserlight was the first product from London-based Blaze. Marketed as the safest bike light on the road, it aims to dramatically reduce cycling-related road accidents by projecting a powerful image of a bicycle six metres in front of cyclists, giving them a wider, stronger footprint on the road.

As part of a brand refresh, the packaging had to affirm its place as premium, but essential, cycling gear.

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© 2018 James McNaught

jamesmcn@blueyonder.co.uk

+44 (0) 7977 501 490