NIO × SXSW
NIO is a next-generation car company. With top automotive talent and billions of dollars of investment, they launched the EP9: the world's fastest electric car.
While at forpeople, I had the opportunity to help define the look and feel of their brand identity for their stand at SXSW, showcasing their vision for a fully autonomous car by the year 2025. The colour palette is based on the sky throughout the day, and a bold typographic style hints at their audacious vision for the future of automobiles.