Title

NIO × SXSW

Role

Designer

Year

2017

Info

NIO is a next-generation car company. With top automotive talent and billions of dollars of investment, they launched the EP9: the world's fastest electric car.

While at forpeople, I had the opportunity to help define the look and feel of their brand identity for their stand at SXSW, showcasing their vision for a fully autonomous car by the year 2025. The colour palette is based on the sky throughout the day, and a bold typographic style hints at their audacious vision for the future of automobiles.

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© 2018 James McNaught

jamesmcn@blueyonder.co.uk

+44 (0) 7977 501 490