The Laserlight is the first product from London-based startup Blaze. Marketed as the safest bike light on the road, it aims to dramatically reduce cycling-related road accidents by projecting a powerful image of a bicycle six metres in front of cyclists, giving them a wider, stronger footprint on the road.

Their website redesign had to make the product as attractive as it is functional, and affirm its place as premium, but essential, cycling gear. Art direction, photography and retouching of images was also required. 

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