Title
Garnett
& Partners
Role
Designer
& Art Director
Year
2017
Info
Garnett & Partners is an award-winning architectural practice based in London. For their rebrand, I focussed on the plus symbol: a powerful icon of the various partnerships at the heart of their business. As a team that is greater than the sum of its parts, it represents the strength of their relationships with colleagues.
As a company whose mainstay is repeat business, it represents the bond between G&P and their clients; as a team that aims to create ‘timelessly contemporary’ work, it represents the link between past experience and a vision for the future; and as a creative architectural practice, it represents the union of style and function.
Symbol development