Title

Garnett
& Partners

Role

Designer
& Art Director

Year

2017

Info

Garnett & Partners is an award-winning architectural practice based in London. For their rebrand, I focussed on the plus symbol: a powerful icon of the various partnerships at the heart of their business. As a team that is greater than the sum of its parts, it represents the strength of their relationships with colleagues.

As a company whose mainstay is repeat business, it represents the bond between G&P and their clients; as a team that aims to create ‘timelessly contemporary’ work, it represents the link between past experience and a vision for the future; and as a creative architectural practice, it represents the union of style and function.

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Symbol development

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© 2018 James McNaught

[email protected]

+44 (0) 7977 501 490