& Art Director
Blaze commissioned me to design a series of A2 posters to showcase the launch of their new product, the Laserlamp, to be displayed at a launch event held in collaboration with Brompton Bicycles.
Like their products, the posters had to be clean, minimal and sophisticated. The solution was to design as little as possible to allow the product to speak for itself while subtly reinforcing the brand.
Others shown below are unused concepts.