Mix magazine is a leading interior design publication. Each issue's cover is created by two agencies: one who provides the photo, and another who designs the logo.
While I was working with forpeople, they were asked to design the November 2017 logo to complement an image supplied by Milliken carpets. After many iterations, we arrived at the idea of implying the type is physically in the space, interacting with the material. It avoided detracting from the photography, and reflected forpeople’s design ethos: to seamlessly combine 2D, 3D, analogue and digital into a single execution.
Making of the final cover
Extracts from the design development